Cookies on our website are used for a variety of different purposes, but generally speaking, their use breaks down into the following categories:
- Necessary cookies, which are cookies required for the operation of our website. They include, for example, cookies that enable you to securely use our website.
- Non-essential cookies, which are cookies used for business purposes and which are not considered necessary to deliver the website to you. Such cookies include statistic cookies and marketing cookies.
Your choice regarding cookies
When you use our website, we automatically set essential cookies in your browser, which are necessary for the proper functioning of our site; this includes cookies that remember your user settings and maintain the site’s security.
We only set non-essential cookies in your browser if you give your consent.
If you wish to modify your cookie settings/choices at a later time, you can make changes through the settings of the web browser you are using (each browser’s settings are different). You can find more information about managing cookie settings behind this link: https://allaboutcookies.org/how-to-manage-cookies.
Using Google Enhanced Conversions for marketing
We utilize the Google Enhanced Conversions tool to improve our marketing efforts. This tool enables more accurate conversion tracking, which is crucial for understanding the effectiveness of our advertising campaigns. A conversion occurs when a visitor performs a specific action on our website, such as making a purchase or filling out a contact form. Enhanced Conversions helps us to measure and analyze these actions more precisely, especially in scenarios where traditional cookie-based tracking methods are limited.
The tool utilizes additional identifiers, such as email addresses or phone numbers, shared by users on our website or through Google services.
We use Google’s Enhanced Conversions tool to track your online behavior only with your consent, and you can find more information about the tool on Google’s website.